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Recognizing the importance of digital marketing in today’s business world and keeping your company visible among competitors, customers, and partners is essential to survival.

In this article, you will learn some useful tips for creating a fantastic travel agency website.

Whether you own an online travel agency or are simply looking to improve your blog, having an attractive, user-friendly website is essential.

With the cut-throat competition in this industry getting fiercer by the day, it’s time you upgrade your business with a fantastic website that reflects your brand identity and gives you an edge over other players in this sector. 

The Secret to a Fantastic Website: Tips for Improving Your Travel Business’s Site

Build a Mobile Responsive Website

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Building a mobile responsive website is the first step towards creating a fantastic website. It makes your site accessible to all devices, including smartphones and tablets, which means higher visitor engagement and higher website conversion rates.

Also, Google gives a higher preference to mobile-friendly websites, as it makes it easier to find information and navigate through the site. 

Many website builders are out there, but not every platform is mobile-friendly. Make sure you go through each of their websites and check the “mobile-friendly” option to see if it’s available.

Some website hosting services also offer a mobile-friendly option. If you want to create a website for your travel agency, consider using the WordPress platform.

It’s the most popular CMS in the world and one of the easiest to use. WordPress also has a fantastic community offering support and valuable newbies tutorials.

Increase Site Navigation and Add a Search Function

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When you design or redesign your website, you should focus on creating a structure that allows for easy navigation. This could be achieved by placing your most important content or products on the top and side of each page.

You should also add a search function to make it easier for visitors to find what they are looking for. Always remember that your website should be designed for both desktop and mobile visitors.

A poorly designed website can result in low sales and a bad user experience for your visitors. 

A great way to increase site navigation is to add a sitemap. A sitemap is a visual representation of all pages and sub-sections on your website. It could be in the form of a table or a menu bar.

A sitemap helps both visitors and website owners navigate through a website easily. Website owners can use a sitemap to add new pages or remove irrelevant links. They can also use it to decide where they want to place essential links.

Remember, while it might make sense to you how your site flows, it might not make sense to users, so pay attention to how easy it is to find your way around your website, simplify the process, and ensure everything is clear and easy to find.

Include Credibility Triggers and Reviews

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A large part of your website’s success lies in the visitor’s trust in your brand.

To build this trust, you can add credibility triggers, such as a security badge, a logo from an authority, accreditation from trusted companies and relevant bodies in your industry, qualifications, or testimonials from happy customers.

Adding testimonials from satisfied customers is also a great idea. You can place these on every page of your website. It’s also a good idea to ask your existing customers to leave a testimonial.

You can do this with an email or a pop-up on your website. This will help build trust among potential customers and make them feel comfortable purchasing your travel packages.

Create Informative Content

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The design and functionality of your website are essential, but what makes a fantastic website is the quality of the content. You can display the best-looking website, but without any information, it’s just a wall full of nothing.

For your travel website, you should write about the best destinations, hotels or resorts, and activities and provide helpful information about them. You should also write about the travel packages and special offers you have for your customers.

You can even add a blog section on your website and write posts about different travel topics, such as “Top 10 Things to do in Paris” or “Is it safe to travel to Europe?”

The aim is to draw people to your website, providing up-to-date and informative content that is written with SEO in mind. Content optimized for search engines will be more likely to appear in search results and organically bring people to your website.

The good idea is to pay attention to trending topics and popular destinations and look at relevant search queries and volumes to create content people are looking for.

Add Live Chat

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An online chat option on your website can make all the difference between a sale and a lost customer.

Imagine you are browsing through a website and want to ask a question about a particular service. You come across a “Live Chat” option, and a friendly representative is available to answer all your queries instantly.

Isn’t that a great user experience? Live chat is one of the latest trends in the industry and is becoming increasingly popular among businesses. 

Before you add online chat to website, you need first to identify what you need from the resource. This can be either you, your employees, or a third-party company. Live chat can come in many different options.

For example, it can be preprogrammed to ask or answer specific queries based on keywords to answer commonly asked questions; from here, you can then direct further inquiries to a representative.

Although it is essential to have a fantastic website, it is even more crucial to have a way to engage with customers when they are on your site. Live chat allows you to do just that, and you can even choose to redirect the conversation to email.

Create A Clear Sales Process

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Your website is a sales platform, and you must create a sales process to convert visitors into customers.

You can create landing pages or sales pages for specific products. You can also create a sales funnel.

A sales funnel is a process that takes the visitor through a series of steps, each leading to a deal. You can build a sales funnel by placing your most important products on the homepage and then displaying other products and services further down the page.

You can also create a unique page for each product or destination, and on each page, you should mention the benefits of each product and include a “Buy Now” button.

This will make it easier for visitors to understand what they are buying. You can even add a “Try for free” option if you sell services.

Include Contact Details

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For your visitors to trust you, they should know who they are dealing with. Display your company details, such as the name of your travel agency, address, telephone number, email, and website, on each page.

It doesn’t need to be intrusive. It can be as simple as having a sidebar containing these details or a CTA at the top or bottom of the page with a link to a dedicated contact details section.

You can also add a FAQ section and put the most common questions people ask about your business. You should also include your social media links and put them on every page of your website.

This will make it easier for your customers to connect with you and spread awareness about your company.

Constantly Review and Assess Your Tools and Processes

As you design or redesign your website, you will have to make certain assumptions and make certain decisions that will impact your website’s performance in the long run.

Being critical of your decisions while planning and designing your website is essential. When you are creating your travel website, make sure you keep the following questions in mind:

  • Is it easy to navigate?
  • Are there too many links?
  • Are there any broken links?
  • Is the design attractive?
  • Does the design fit in with your brand identity?
  • Are there any unwanted pop-ups?
  • Is the content helping to sell your products?

Ask clients and users for feedback when providing sales or booking travel plans or while browsing. This can help you better understand how your website is performing and what people think.

This is often the best way to make changes for the better and avoid over-complication in the process.


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A fantastic website is essential to the success of any travel agency. With so much competition in the industry, it’s necessary to stand out from the crowd. The best way to do this is to create a visually appealing website with helpful and informative content.

Your sales process should be easy to follow, and your site should sell your product without making customers feel pressured. It should also be easy to find your contact information and include reviews from previous customers.

Your website is your digital home, and you want it to be attractive and easy to navigate. It’s also a great place to include helpful information about your products, such as photos and videos. 

Megan is an Australian Journalist and award-winning travel writer who has been blogging since 2007. Her husband Mike is the American naturalist and wildlife photographer behind Waking Up Wild; an online magazine dedicated to opening your eyes to the wonders of the wild & natural world.

Having visited 100+ countries across all seven continents, Megan’s travels focus on cultural immersion, authentic discovery and incredible journeys. She has a strong passion for ecotourism, and aims to promote responsible travel experiences.


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