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Most travelers return from their holidays with countless photos of their experiences, whether it be having witnessed iconic landmarks, showcasing sampled fancy foreign cuisine, or capturing vivid beach sunsets. Another major subject matter travelers regularly focus on is travel portraits.

While many of us simply consider taking travel photos as a hobby, there is a healthy market for travel photography from normal everyday travelers. With the rise of social media platforms like Instagram and the increasing demand for authentic and relatable content, there is a growing interest in travel photography captured by ordinary people.

Let us look at how you can start marketing your travel portrait photos to help fund your future trips or possibly create a full-time business that allows you to enjoy a career you truly love.

The Ultimate Guide to Marketing Travel Portrait Photography

Understanding Your Target Market

The guide to marketing portrait photography related to travel begins with understanding your target market. Understanding your target market is always crucial when trying to monetize any type pf photography.

Many brands, travel agencies, and media outlets are seeking authentic images that showcase real travel experiences and destinations from the perspective of everyday travelers. There are also online platforms and stock photography websites where you can sell your travel photos to a variety of potential buyers as well as everyday travelers that are seeking out photographers for various special events and occasions.

Try focusing on a specific type of travel photography, ideally something that interests you or something your skilled at photographing. This can be landscape photography, street photography, cultural portraits, wildlife photography, or travel portraits of everyday travelers. Understanding your niche will help you tailor your content and marketing efforts to attract the right audience.

When it comes to creating a potential business that focuses on travel portraits, you may offer your services to people requiring a photographer for a destination wedding or family/pregnancy shots on the beach which has become quite popular with travelers.

If you enjoy taking shots of everything, consider researching current trends in the travel industry, including popular destinations and emerging travel styles, or reaching out to new business such as hotels and restaurants who may wish to spread publicity.

Consider who it is you are trying to gain interest in your photos. Are you trying to reach other fellow travelers looking for inspiration and tips or is your aim to work with travel brands in need of images for marketing campaigns and social media engagement?

Once you know your target audience, it is then important to start building relationships with your target market by engaging with them on social media, online forums, and travel-related communities. Share your experiences, interact with comments and messages, and ask for feedback to foster trust and loyalty among your followers.

Develop a Strong Brand Identity

Creating a strong brand identity is crucial in any business and that goes for photography as well.

You of course want your brand to convey professionalism, creativity, and expertise in capturing travel portraits, but also showcase something extra that makes your images unique and  therefore sets you apart from others.

Develop a distinctive visual style that sets your travel photography apart from others. Experiment with different techniques, unique compositions, and appealing editing styles to find what not only works best for you but also makes your work intriguing.

A very important aspect of developing a brand is to maintain consistency in your photography style, subject matter, and stories your images tell across all your platforms and channels. This helps establish brand recognition and reinforces your brand identity with your audience.

Brand development includes designing a simple and easily recognizable logo, pleasing color palette, and font that can easily be read and understood. Use these elements consistently in your photography, website, and promotional materials.

Build an Engaging Website

Today’s websites essentially act as modern-day virtual storefronts. A quality and engaging website is what can really draw your potential audience in, showcase what products and services you have to offer, and give your photography credibility.

Displaying your photography in a pleasing and easily navigable website design is what can often persuade potential clients to book you for their travel portrait sessions or seek you out for travel press trips or complimentary hotel stays if you focus on other travel photography subjects.

Ensure that your website is visually appealing, using high-quality images, videos, and graphics to make your website stand out. It will also need to be easy to navigate, mobile-friendly, and optimized for search engines (SEO). Include an enticing portfolio section with well-organized galleries highlighting different destinations and subjects.

Optimize your website’s loading speed to minimize bounce rates and keep visitors engaged. This can be done by compressing images, simplifying code, and using caching techniques to speed up your website’s performance.

Consider including call-to-action buttons throughout your website to encourage visitors to take desired actions, such as signing up for a newsletter, making a purchase, or reaching connecting with you via your socials. You can also post quizzes, polls, and surveys to engage visitors and encourage them to interact with you.

Lastly, remember to keep your website up-to-date by regularly posting fresh content, updating existing content if necessary, and fixing any broken links or outdated information.

Create Compelling Content

Content marketing plays a vital role in attracting potential clients and building credibility as a photographer with expertise in travel portrait photography. Regularly creating educational blog posts or videos which offer tips, travel destination guides, or hotel and restaurants reviews will help you establish yourself as an authority in the field and possibly improve your search engine rankings by generating organic traffic.

Approach your photography from the mindset of a storyteller. Look for moments that convey a sense of place, mood, or emotion. Consider the story behind each image and aim to capture the spirit of your travel experiences.

Before you travel, research your destination to identify iconic landmarks, hidden gems, and unique photo opportunities. Plan your shooting times around the best periods of day for lighting and consider factors such as weather, crowds, and special events.

Experiment with various photography techniques like long exposure or HDR, understand the basics of quality photography like using the rule of thirds, experiment with different light, and be sure to avoid over-editing your images so as to maintain authenticity in your photography.

Leverage Social Media Platforms

The power of social media cannot be underestimated when it comes to marketing travel portrait photography. Identify the platforms where your target market spends the most time, whether it be Instagram, Facebook, or Pinterest.

Regularly post high-quality curated images from your portfolio, interact with followers by responding to comments and messages promptly, and leverage relevant hashtags to expand your reach.

Create professional and visually appealing profiles on each social media platform you use. Use high-quality profile pictures, include a compelling bio that describes your photography style and services. Blend curated content with behind-the-scenes glimpses to keep your audience engaged and interested.

Don’t rely simply on striking images alone. Be sure to use your photo captions to tell stories, share insights, and provide context for your images. Share personal stories, travel tips, or interesting facts about the locations you’ve photographed to add depth to your posts.

Encourage your followers to share their own travel photos and experiences using branded hashtags. Share user-generated content on your profile to foster community engagement and showcase the diversity of travel experiences.

Collaborate With Influencers and Bloggers


Research and identify influencers and bloggers whose audience aligns with your target market and photography style. Look for individuals with a significant following and engaged audience who are active in the travel photography industry.

Collaborate with these influencers, alongside travel brands and tourism boards to expand your reach and exposure. Partner with influencers for shoutouts or collaborations, and work with brands on sponsored content or brand ambassadorships.

Collaborating with popular travel influencers or bloggers can greatly boost your visibility and credibility as a travel portrait photographer. Seek out opportunities to provide them with breathtaking imagery for their blog posts or social media accounts while ensuring proper credit is given to you. Also, consider guest posting on relevant blogs or offering to conduct interviews and share your expertise within the industry.

Remember to clearly outline the terms and expectations of the collaboration, including deliverables, timelines, compensation, and rights to use the content created. Remember to also be open to negotiation and flexible in accommodating the influencer or blogger’s needs and preferences.

Offer Photography Workshops and Tours

There is a passionate audience of photography enthusiasts who are eager to improve their skills and learn from experienced photographers. By offering workshops and tours, you can tap into this existing demand and provide valuable learning experiences for people.

Hosting workshops or photography tours focused on capturing travel portraits presents an excellent opportunity for networking and building relationships with like-minded individuals. This can generate leads for future client bookings while establishing yourself as an expert in the field.

Hosting workshops and tours can enhance your reputation and visibility as a professional photographer. It positions you as an authority and helps to strengthen brand awareness.

You can of course also benefit from potential income by charging a fee for attending workshops or tours, and potentially generate additional revenue through merchandise sales or sponsorship opportunities.

Networking at Travel Industry Events



Attending trade shows, conferences, or tourism events related to the travel industry provides a fantastic opportunity to network with potential clients and collaborators in person. Bring a well-curated portfolio that reflects your style and creates a lasting impression by engaging genuinely in conversations and demonstrating your passion for travel portrait photography.

Create business cards that include your contact information, website, and social media profiles. Hand out your business cards to people you meet at the event to make it easy for them to follow up with you later. You may also consider speaking or presenting your work at the event.

Use social media platforms like Instagram, Twitter, and LinkedIn to share your travel photography before, during, and after the event. Use event-specific hashtags and geotags to increase visibility and engage with other attendees online. Engage with attending businesses, asking questions and inquiring about potential partnership opportunities.

Lastly, be sure to follow up with people you met and exchanged contact information. Send personalized follow-up emails or messages expressing your pleasure in meeting them and expressing interest in staying connected or exploring potential collaboration opportunities.

Utilize Online Advertising

Online advertising can be a powerful tool to reach a wider audience and generate more leads for your travel portrait photography business. Consider investing in targeted online advertising campaigns on platforms such as Google Ads or various social media ads.

These platforms allow you to define your target audience based on demographics, interests, and location. Create compelling ad copy and captivating visuals to entice viewers to click through and learn more about your services. Monitor the performance of your ads and adjust them accordingly for better results.

Ensure that your online ads are optimized for mobile devices, as most people access the internet and social media platforms via smartphones these days. Use mobile-friendly ad formats and design elements to provide a seamless browsing experience for mobile users.

Implement retargeting campaigns to reach people who have previously visited your website or interacted with your content but haven’t yet booked your services. Remind them of your photography services and encourage them to take the next step, such as booking a photo session or subscribing to your email list.

Remember to provide a clear and compelling call-to-action in your ads that tells your audience to take the desired action, such as booking a photo session, signing up for your newsletter, or visiting your website. Make it easy for viewers to understand what you want them to do next and how to do it.

Finally, regularly monitor the performance of your online advertising campaigns and make adjustments as needed to optimize results. Track metrics and analytics data to identify areas for improvement and refine your strategies accordingly.

Final Thoughts

Marketing travel portrait photography requires careful consideration of your target market, brand identity development, compelling content creation, strategic use of social media platforms, collaboration with influencers/bloggers, hosting workshops/tours, and networking at industry events.

Needless to say, there is a great deal that goes into marketing your photography if you really want to be successful. But by following the strategies in our guide, you will have the necessary tools and methods needed to successfully market your travel portrait photography business and attract more clients who appreciate your talent for capturing special moments and memories.

Megan is an Australian Journalist and award-winning travel writer who has been blogging since 2007. Her husband Mike is the American naturalist and wildlife photographer behind Waking Up Wild; an online magazine dedicated to opening your eyes to the wonders of the wild & natural world.

Having visited 100+ countries across all seven continents, Megan’s travels focus on cultural immersion, authentic discovery and incredible journeys. She has a strong passion for ecotourism, and aims to promote responsible travel experiences.



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