There are many industries that face a tough task to bounce back in 2020 and beyond. One of those is the casino tourism industry.
Most casinos around the world have become an attraction in their own right, so much so that whole cities like Vegas and Macau have become known solely for their casino scene.
So it’s no surprise that casinos have become intricately tied to the tourism fabric, with many doubling as fully integrated resorts, restaurants, concert venues, and playing a vital role within local economies.
The casino industry will likely be one of the last to reopen after the pandemic, which will have a huge impact on the speed of being able to return to jobs, and how quickly tourism to the areas around them flourish.
So, what can this industry do to bounce back and get people on board both this year and beyond? We’ve thrown down some thoughts.
What Can the Casino Tourism Industry Do to Bounce Back?
Make Sure People Feel Safe
It is fair to say that people are a little anxious about continuing their lives and doing things out of the ordinary.
The way to get people back inside casinos and back travelling is to ensure everything is in place for them to feel safe.
We’re heading into an age of socially distanced games, and this is going to mean thoughtful restrictions coming into place, like face masks, gloves for handling cards, and not inviting a pretty woman to blow on your dice!
There may be less floor space as tables and machines become more socially distant, and as the whole world moves towards a cashless society in the wake of this pandemic, casinos may just have to embrace the same.
Which may not necessarily be a bad thing anyway – counting your money before the game was over, always was considered bad taste!
Safety is going to be a crucial factor for the survival of casino hubs like Macau and Las Vegas whose whole existence relies on international travelers.
Use Offers from Online Casinos
What land-based casinos need to do is look at what has been happening with online casinos and pick up a few tips. Everything about online casinos is based around offers and promotions to get players involved.
We’re moving into a very different world of armchair travel right now, and virtual experiences are likely to become an integral part of the industry even after travel resumes to the masses.
So land based casinos will have a lot of work to do at enticing people back after the digital trend has lent towards online experiences.
Some places call it bonus funds, some online casinos call it a free bet, but this is what new players get when they sign up, and the same strategies can be used for physically drawing people in.
Many land-based casinos already offer rewards like free accommodation, buffets, tickets to shows, etc. Though these are more perks than actual credit based promotions, which offer people a starting balance they can top up later.
Of course, this will only work if people are there and are happy to travel, however once borders do start reopening, land based casinos will need to be prepared to give something away to get players back into the casino spirit again.
Embrace the Escape
The very nature of casinos has previously meant that the millions of tourists they attract every year has naturally flowed on to allow tourist attractions in the surrounding areas to flourish.
Travelers may come for the casino, though they don’t spend 24 hours, 7 days a week solely gambling. They’re likely to get out for some air at some point, and take in some attractions.
So for casinos who can market their facilities into a package that embraces the need we all have to escape, and combine the experience with local travel, this may be a great way to start stimulating the struggling economy.